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Principals to having a successful trade booth New products are announced, major players give their outlook for the upcoming year, and smaller companies can enter the public eye. Trade booths give companies the first impression which is very important. What really catches the eye of those visit a company’s stand is its booth rather than the new products presented or announced. Trade show display should be looked at very serious since this is what determines success. However, there are some major questions that one has to answer when designing a booth. For instance, the competitors booth, previous booths done by the company, the products to be displayed and the size of the booth. Let’s take a look at each of these to help you get the most out of your booth. The size of the booth The booths should vary in shape and size just like trade shows vary. Large booths are required for large booths such as the consumer electronics show. CES show booths are notorious for being multi-million dollar affairs that take up large amounts of space and are attractions all by themselves.
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However, not all shows require large booths. If one does not have a million dollar exhibitions, it is very important that the booth size is not as big as such. The booth should however be large enough to catch potential customer’s eye. One then wonders how large the booth should be. That’s where comparing it to other displays come in.
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Comparing your booth with that of your competitor. Two points to consider here include looking at what your competitor are doing and what you have done in the past. By looking at what your company has put out before, you can try and keep any established themes. It is important to note that brand retention is in terms of product development and displays. For instance if an attendee is able to recognize your company without thinking, these may be able to attract their attention to your booth. For one to remain competitive, they have to look at the competitors booth. This also enables ones company not to be considered to be behind time. By examining their past booths, you can get a feel for what they may bring to the next show. There should be no imitation of designs, they should only be similar. For instance if an open air display is what everyone is doing, do the same too. Highlighting products in our booths The simplest idea for the design is to remember your product. The biggest mistake a company can make is to build a booth that doesn’t highlight what they are trying to present. If you build a labyrinth that is not navigable, or a booth that is full of lights and sounds unrelated to your product, you will gain a poor reputation within your industry.