Do you have limited funds to spend on marketing your business? If so, there are more than a few tactics you can use to make sure you are getting your money’s worth. With the tips here and some inspiration from industry pro Eyal Gutentag, you can likely make your marketing dollars stretch much further than you ever imagined.
Create and Publish Amazing Content
While most people already know this, having amazing content is a must. If you are able to write, you can create blogs and articles on your own, which will help you save your marketing money for other marketing musts. Even if you don’t consider writing your strong point, you should be able to find someone on your team who can create a few pieces for your blog.
Consider something easy such as best practices for your industry, a collection of tips, or even top 10 lists. Get creative and personal. Creating amazing content is an effective and affordable way to market your business.
Make an Instructional Video
Video content is something else that is extremely valuable. While it may cost a lot to have a professional YouTube video created, why not try this yourself? Or, you could hire a film student from the local college or off of Craigslist. If video is too far out of your comfort zone, consider making slide decks and then posting them on SlideShare.
Get Ad Promo Credits
While bigger ad campaigns may not be feasible with your small budget, you can often find coupons or discounts “out there” for paid Google or Facebook ads. There are some web hosting services that offer advertising discounts as a part of the membership packet.
If you want to market your business effectively, but have a limited budget, use the tips and information here. They will pay off and help ensure you get the biggest bang for your marketing bucks.…