Rebranding can be a necessary step for businesses that are struggling with profits or visibility. Before you jump right in, however, you should know that a successful rebranding takes time and effort. You can’t just hang up a new sign and expect everything to work out. If you’re wondering how to rebrand a company, here are a few real-life tips for making it happen.
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1. Have a Purpose
Why are you rebranding? What are you hoping to achieve with your company’s new look or style? If you want to distinguish yourself from your competitors, you’ll need to do your homework about how they’re currently operating. If you want to attract a younger, trendier demographic, you’ll need to do your homework about what makes other companies seem out of touch. As you can see, the key to everything is research and analysis. Having a specific goal can keep these things focused.
2. Balance Consistency and Creativity
You might be tempted to completely overhaul your brand by throwing out all of its old colors, logos, slogans, prices, warranties, and policies. Resist this urge! You’ll want to retain some semblance of your old company for the sake of your existing customers; they might not retain their loyalty to your brand if your brand looks like something completely foreign to them. Don’t be afraid to make changes, but leave a hint of your old ways somewhere.
3. Spread the Word
Last but certainly not least, you’ll want your rebranded company to be at the front and center of your industry. You didn’t do all of that hard makeover work for nothing! Showcase your new brand with things like advertisements, giveaways, smartphone apps, fresh store openings and social media promotion. Make sure that everyone knows about your new look and business model. If it helps, pretend like you’re advertising a brand-new business; you basically are.
Rebranding can be a tricky business. However, if you’re willing to take things slowly and do all of the necessary research beforehand, there’s no reason to doubt your future success. Use these tips to get started!