You might be thinking if a free laptop is really available or not. Frankly speaking, you might not be in the wrong if you think that such offers are fakes and that there is no way that such costly products can by offered for no cost. However, you should realize that the end price that you see displayed is much more than what it has cost the company to manufacture these computers. Typically, the manufacturing company does not incur a cost that is more than 25% of the street price. There are occasions when aggressive marketing needs to be done by a particular company to stay ahead of the competition.
This is pronounced even more when a new model is launched and the organization that has manufactured it wants to swamp the market before the competition has an opportunity to retaliate with their product. Word of mouth is considered to be the best way of advertising a product and what could be better than offering one free laptop for one purchased? Let us look at the calculations carefully. This is done on the assumption that the street price of a laptop is $100 and the manufacturing cost is $25. Two such computers will cost the manufacturer $50 and if they sell it for $100, they still end up making a profit of $50.
This is one of the oldest marketing tricks where the company does not have to pay the profits of the wholesaler and the retailer. As far as the consumers are concerned, they just do not mind. They know that the list price of the laptop is $100 and that is what they are paying. In the bargain they are also getting a free laptop too. Undoubtedly, they shall spread this news to their friends and relatives so that they too can avail of this offer.